Meta Pixel consent mode troubleshooting

This article provides possible problems and solutions to troubleshoot issues related to Meta pixel consent mode (previously Facebook pixel consent mode).

I. Meta pixel (Facebook pixel) firing problems

You could possibly encounter several problems, related to Meta pixel firing:

• After user accepts to use Meta pixel consent mode, Meta pixel is not firing at all.

• After user accepts to use Meta pixel consent mode, Meta pixel is firing randomly.

• After user accepts to use Meta pixel consent mode, Meta pixel is not firing on a different web page or after the reload of the same web page.

• After user accepts to use Meta pixel consent mode, Facebook Page View event is not counted on a different web page or after the reload of the same web page.

Cause: This happens when you use Google Tag Manager (GTM) custom HTML Tag to implement Meta Pixel Consent Mode and set wrong Meta pixel trigger firing.

Solution: At your GTM dashboard, Select the Initialization- All pages firing trigger as shown below:

If you selected Page View instead, Meta pixel firing could have above-mentioned problems.

Note: When you use GTM to implement CookieScript cookie banner and Meta Pixel Consent Mode with a Custom HTML tag, the correct trigger firing order should be like this:

1. Meta pixel fires first. Use GTM to install Meta pixel consent mode and set trigger firing to Page Initialization.

2. CookieScript cookie banner pops up. Use the GTM Tag Template to install the CookieScript cookie banner and set trigger firing to Consent Initialization.

3. CookieScript snippet and other scripts (if any) fire. You can instruct your cookie banner to listen to custom event or functions, collect cookie banner analytics, or add any other custom script. The banner will fire the needed script itself, you don't need to do anything after you installed the cookie banner. Just set trigger firing to Page View.

See related guides on:

How to enable Meta pixel consent mode.

How to implement Meta pixel consent mode.

How to implement CookieScript cookie banner.

How to enable CookieScript cookie banner analytics.

How to enable Google Analytics 4.

How to create custom events and custom functions of CookieScript cookie banner.