Enable IAB TCF 2.2

How to enable IAB TCF 2.2?

Nelson
Written by NelsonLast update 2 months ago

The IAB Europe Transparency & Consent Framework (TCF) 2.2 allows businesses to provide targeted advertising while complying with GDPR requirements. It serves as a valuable guideline for simplifying compliance, though its use is not legally required. In 2023, TCF v2.2 was launched, and it is now mandatory for using Google advertising products.

CookieScript offers full integration with TCF v2.2 and is a Google-certified Consent Management Platform (CMP), included in Google’s list of approved CMPs.

To enable this feature, log in to your CookieScript account, navigate to Settings > Frameworks, and check the option to activate IAB TCF 2.2.

Once enabled, TCF v2.2 will be added as an extra tab on your cookie banner. When TCF v2.2 is activated, users will see a Show All Partners option on the banner. Please note that this feature is a mandatory requirement from the IAB and cannot be hidden or removed. It ensures transparency and aligns with the framework’s guidelines, providing clarity to users about vendor partnerships and data usage purposes, such as content personalization and targeted advertising.

By enabling IAB TCF 2.2, you ensure compliance with GDPR, streamline interactions between publishers and vendors, and gain access to Google’s advertising ecosystem. This integration simplifies regulatory adherence while maintaining transparency and trust with your users.

Note: When the IAB TCF 2.2 is activated, users will see a 'Show All Partners' (cookiescript_show_all_partners_button) option on the banner. Please note that this feature is a mandatory requirement from the IAB and cannot be hidden or removed. It ensures transparency and aligns with the framework’s guidelines, providing clarity to users about vendor partnerships and data usage purposes, such as content personalization and targeted advertising.

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