Choose Global Vendors and Google Ad Tech Providers

How to choose vendors and Google Ad Tech Providers, used with IAB TCF 2.2?

Nelson
Written by NelsonLast update 26 days ago

The IAB TCF 2.2 is a framework that sets the standard for businesses to provide targeted advertisements in a manner compliant with the GDPR. The IAB TCF 2.2 manages the Global Vendor List and Google ad technology providers. Vendors and Google ad technology providers need to pass the certification process by the IAB TCF 2.2 and Google to be present in the list. They commit to share certain information that is required by the GDPR.

IAB TCF 2.2 also sets requirements for Consent Management Platforms (CMPs). CookieScript is a registered CMP at the IAB and has the full integration with the IAB TCF 2.2.

With CookieScript, you can now choose from IAB TCF global vendors and Google Ad Tech Providers:

  1. Go to your CookieScript user account > Settings > Behavior > Frameworks > IAB TCF 2.2, where you will find the tab EDIT VENDORS LIST. Press the tab Select vendors, where you will find all certified global vendors and Google Ad Tech Providers:

  2. To choose from IAB vendors, press the tab IAB vendors, select vendors by checking the checkbox at certain vendors or press SELECT ALL / DESELECT ALL, and press the tab Update:

  3. To choose from the Google Ad Tech Providers, press the tab Google Ad Tech Providers, select ad tech providers by checking the checkbox at certain vendors or press SELECT ALL / DESELECT ALL, and press the tab Update:

Done, you have selected IAB vendors and/ or Google Ad Tech Providers, that will be used for your website.

Note: You can select IAB vendors and Google Ad Tech Providers only if you enable IAB TCF (by checking the checkbox at the IAB TCF 2.2 checkbox).

Note: To be able to select from Google Ad Tech Providers, you need to choose at least one IAB vendor from the list.

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